Only 6% of organisations achieve meaningful ROI from AI and technology initiatives. That number isn’t a failure of technology — it’s a failure of the process used to select, evaluate, and deploy it.

My approach is deliberately platform-agnostic and evidence-led. I’ll tell you when to delay AI deployment, when to reject a vendor proposal, and when the right answer is something more straightforward than the technology being sold to you. That integrity-first approach takes longer to establish and longer to explain — but it’s what builds the kind of trust that sustains long-term partnerships.

A conference room setting with several laptops on a large table, each being used by a person. A large screen displays a blue interface with the text 'Generate ad creatives from any website with AI'. A stainless steel water bottle and a conference phone are also visible on the table.
A digital illustration featuring a smartphone floating above a hexagonal platform, with gears and digital elements surrounding it. The screen displays a chatbot interface with various colored speech bubbles. The background is a solid light blue, emphasizing the technological theme. The text 'chatGPT' is displayed in 3D lettering on the right side.
Four small, white robot figures are sitting in a row, each with a laptop in front of them. They have round bodies and blue accents, with 'AI' displayed on their chests. The background is minimal and light gray, emphasizing the robots and their computers.